Readers’ Choice 2019: Shoes


On the Run

(415) 682-2042  •

San Francisco’s On the Run is about comfort and healthy feet, providing both athletic shoes and orthotic support needs. Owner Mark Wachter trains staffers in the biomechanics of the foot and ankle so they can truly find the best fit for their customers. The store offers a variety of orthotic inserts plus shoe styles designed for support.



Shoes on Solano

(510) 525-3832  BERKELEY
(510) 823-2290  OAKLAND

At Shoes on Solano, with stores in Berkeley and Oakland, the philosophy has always been that “you don’t have to sacrifice comfort for style or vice-versa,” says CEO-owner Carol Fabretti. The store sells styles for women and children, including its own brand, SoleTerra Shoes, manufactured in Portugal. What’s better than great-looking shoes that feel good, too?



Footwear etc.


(800) 720-0572  •

Footwear etc., with eight stores in the South Bay/Peninsula area and an online operation, is a family-run business with the motto, “If it’s uncomfortable, we simply don’t sell it.” Styles range from outdoor shoes to slippers and sandals, with selections for men, women and children.



Sole Desire


With more than 20 Northern California stores, 10 in the North Bay and Marin, Sole Desire is a second-generation family-owned business specializing in stylish, comfortable footwear, including hard-to-find European brands. The store also offers accessories for women, plus men’s shoes in a couple of the stores. Their motto is “Feel Good in Style,” which they keep in mind with every shoe they offer to their customers.

View all Readers’ Choice 2019 Listings