Readers’ Choice 2018: Shoe Store


On the Run

(415) 682-2042  •

San Francisco’s On the Run is about comfort and healthy feet, providing both athletic shoes and orthotic support needs. Owner Mark Wachter trains staffers in the biomechanics of the foot and ankle, so they can find the best fit for their customers. The store offers a variety of orthotic inserts plus shoe styles designed for support.



Shoes on Solano

(510) 525-3832 BERKELEY
(510) 823-2290 OAKLAND

At Shoes on Solano, with stores in Berkeley and Oakland, “the philosophy has always been that you don’t have to sacrifice comfort for style or vice-versa,” says CEO-owner Carol Fabretti. The store sells styles for women and children, including its own brand, SoleTerra Shoes, manufactured in Portugal.



Footwear etc.

(800) 720-0572  •

Footwear etc., with eight stores in the South Bay/Peninsula area and an online operation, is a family-run business with the motto, “If it’s uncomfortable, we simply don’t sell it.” Styles range from outdoor shoes to slippers and sandals, with selections for men, women and children.



Sole Desire


With more than 20 Northern California stores, 10 in the North Bay and Marin, Sole Desire is a second-generation family-owned business specializing in stylish, comfortable footwear, including hard-to-find European brands. The store also offers accessories for women, plus men’s shoes in a couple of the stores. The motto is “Feel Good in Style,” according to the website.

View all of the Readers’ Choice 2018 Listings