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Old patterns inspire modern Israeli design studio

During a 2004 family vacation in India, artistic designer Maya Kounievsky was fascinated to see how women would create tile mandalas on the floor as a way of blessing their homes.

Beija Flora produces floor

The harmonious symmetrical patterns inspired by nature spoke to her heart, and when the Haifa School of Design graduate came home to the ecological Kibbutz Hukok in the Galilee, she started experimenting with an affordable product scalable for the mass market.

The result is Beija Flora, a design studio devoted to bringing the beauty of ancient tiles into contemporary homes with a large array of floor mats, tableware and removable decorative stickers. The items are waterproof, dustproof and hypoallergenic; all are made of high-quality vinyl PVC.

Her first vinyl mandala-patterned stickers were “met with such warm appreciation that I realized I was on to something — a need to bring something deep from old worlds to Western civilization,” Kounievsky said.

“Our geometric shapes are born from spirituality, sacred geometry, power and beauty.”

Reprinted with permission from Israel21c, www.israel21c.org

Abigail Klein Leichman

Abigail Klein Leichman is associate editor of ISRAEL21c.