Milky Protest targets cost of living in Israel

Some Israelis might say the proof is in the pudding.

A new Israeli online movement has been dubbed “The Milky Protest” after an expatriate from Israel posted a photo from a Berlin supermarket of Milky — a beloved chocolate pudding in Israel — selling for a fraction of the Israeli price.

Milky Pudding

The photo went viral, rallying Israelis concerned about the high cost of living in their home country, and spurring calls for immigration to Germany.

Last week, the German broadcaster Deutsche Welle reported that 25-year-old Israeli Naor Narkis, who lives in Berlin, started the Facebook group Olim to Berlin, calling for Israelis to make “reverse aliyah.”

In a matter of weeks, the Facebook group had gathered more than 20,000 followers, according to Deutsche Welle.

The New York Times quoted one Israeli, whose father fled Nazi Germany during World War II, as saying: “I cannot see the future [in Israel] … The middle class in Israel is going down. We feel it in our flesh.”

Yet a protest held Oct. 14 in Tel Aviv’s Rabin Square to garner support for an Israeli “aliyah to Germany” didn’t get a significant turnout, reported Israel’s Arutz Sheva.

Although the Facebook listing for the event had more than 23,000 planning to attend, only a few dozen ultimately showed up, according to the newspaper.

The last time Israelis protested social and economic issues was in 2011, when the New York Times reported that more than 250,000 people took to the streets in cities across the nation.

Roundup sources:

An Exodus from Israel to Germany, a Young Nation’s Fissures Show
New York Times, Oct. 16, 2014

Milky Protest not about the chocolate pudding
Deutsche Welle, Oct. 17, 2014

Milky protest fading away?
Arutz Sheva, Oct. 15, 2014

Protests Grow in Israel, With 250,000 Marching
New York Times, Aug. 6, 2011