Among the techniques being used at Sydney are virtual runners, which run alongside the real Olympic athletes at a pace of the world record holder. The virtual runners look like they are a part of the action and allow viewers to get a better feel how close the runners are to a world record.
Broadcasters are also using the company’s Virtual World Record Line at several swimming and track and field events. For example, a computer-drawn line marks the spot a long jumper must cross to break a record.
Networks using Orad’s tools include NBC in the United States, ARD in Germany, NHK in Japan, France2 and Australia’s Channel 7.