Something charitable for ‘everywun’

I literally just hung up the phone with Dan Jacobs, founder of Everywun, a socially conscious business headquartered in Palo Alto that allows, well everyone, to donate to their favorite charitable causes without dropping a dime. 

At this point, the conscientious reader would be saying, as I certainly did, "Hold up, how can I give monetarily without forking over any money?"

Rest assured, dear reader. Jacobs, 27, has an answer for you. In fact, he's got quite a few.

By taking a series of quizzes on the environment, you can earn credits to plant trees, feed animals through the Humane Society or send books to children in Africa. Place a  "badge" on your Facebook page and each click will help raise money toward your favorite cause.

Or, simply sign up for the Everywun newsletter and earn 100 credits - enough to plant a tree.

There's a lot of giving going on, and it's because of sponsors like The North Face, Better World Books, Peanut Labs and other businesses that "all want to be part of the conversation about what it means to be a better world," Jacobs said. 

Jacobs, whose father is a rabbi in Los Angeles, founded Everywun in August and officially launched his Web site in March. He said so far, the company hasn't paid a cent in online advertising.

In May, everywun.com received half a million hits, compared to the beta site in February when Jacobs tabulated just 12,000.

No matter how you look at it, this guy's doing something inspiring. Stay tuned for my full article...

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