Some call it sexy, others sexist

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Sexy Israeli supermodel Bar Rafaeli is in the news again.

Here's a short report from JTA.  (just remember, it reads "SEXIST"  ... not "sexiest"):

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NEW YORK (JTA) -- An advertisement featuring Israeli supermodel Bar Rafaeli was slammed by a women's Zionist group.

The Israeli branch of the Women's International Zionist Organization named Rafaeli's spot for Israeli water company Eden Springs the most sexist of the year, Ha'aretz reported. The group plans to launch a consumer boycott of the companies running the five most sexist ads.

"WIZO calls on the public not to buy products that advertise themselves through the denigration of women and the entrenchment of the sexist image," said Gila Oshrat, chairwoman of WIZO's Women's Status Division.

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ABOVE (as long as YouTube doesn't remove it) is a YouTube upload  of the commercial, in which Rafaeli is frolics seductively in a man’s kitchen. The catch line is “The bar you always wanted at home.” Uh, and exactly which “Bar” might that be – the water dispenser or the Sports Illustrated cover girll ?!

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