business, professional & real estate | Israel Bonds’ fresh business model is paying offby dmitriy shapiro , washington jewish week/jns.org
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Facing a constant barrage of rockets from Hamas terrorists in Gaza, Israel’s economy is proving just as dependable during the current crisis as its Iron Dome missile defense system, helped in part by capital investments made internationally through the work of organizations like Israel Bonds.
Israel’s dynamic economy and excellent credit rating — Standard & Poor’s in March affirmed the Jewish state’s A+, or stable, rating — has made even non-Jewish investors take notice, leading to vastly improved sales of Israel Bonds over the past couple of years.
“At the end of the day, we’re a brokerage firm with a Jewish heart,” said Izzy Tapoohi, president and chief executive officer of Israel Bonds. “Yes, we do have a Jewish community backing us and investing, knowing that it’s a good investment. But we shouldn’t forget that at the end of the day if there was a crisis in Israel and we were sitting in bomb shelters, the only place that Israel can go to insure that its economy would survive would be to come to Israel Bonds.”
Israel Bonds is constantly working in the market, whether there is a crisis or not, to impress on investors the new face of the Israeli economy. As a result, its bonds appeal to younger investors who are more interested in making a good, secure, diversified investment than in the traditional pull of patriotism and sentimentality — though belief in Israel is still a motive for investment.
“If you look at the older generation, obviously even if they got negative 30 percent, they would be investing in Israel bonds [anyway] and in Israel, “ Tapoohi said. Jews in their 30s, 40s, 50s see it as a good investment, with reasonable return, he explained, with the principle and interest paid on time.
On June 2, Israel Bonds received its largest-ever single investment when the state of Ohio — and its Jewish state treasurer, 36-year-old Josh Mandel — completed a $47.8 million investment. This sum, added to the $42 million investment Mandel made in 2013 as well as the state’s previous investments, brings the Ohio Treasury’s total Israel Bond holdings to $105 million.
“This purchase is consistent with our strategy of making sound investments that prioritize the safety and security of Ohioans’ hard-earned dollars,” Mandel told the Cleveland Jewish News. “Just four years ago, Ohio’s fiscal condition was ranked 43rd in the nation, and today we’re ranked seventh,” he added. Mandel’s move was supported by both of Ohio’s state legislatures and is the largest Israel Bonds holding by any U.S. state.
Despite the instability that surrounds the Jewish state in the Middle East region, Israel Bonds has seen positive momentum over the past three years. A record was set last year when its total annual domestic bond sales topped $1.079 billion.
As an investment firm, Israel Bonds has tried to shed its image as a charity, not wanting to take money away from actual charities and looking to be taken seriously by major investors.
Stuart Garawitz, corporate vice president and head of national sales at Israel Bonds, said a critical part of this move was modernization of its business model.
“For the first time ever, you were able to buy bonds online, and last year we sold $25 million of bonds online when three years ago it was zero,” Garawitz said. “Zero to $25 million is pretty amazing.”
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