Facebook buys Tel Aviv–based startup Onavo
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Facebook has acquired the Israeli startup company Onavo for between $100 million and $200 million.
Onavo, a Tel Aviv mobile analytics company founded in 2010, announced the purchase Oct. 14 in a blog post. Its 30 employees in Israel will remain there; the office will be Facebook’s first research and development center in Israel.
Onavo helps users keep down mobile data costs by keeping track of high usage apps and compressing data. Its application currently is offered for free. The company’s Onavo Insights service shows usage patterns of smartphone apps.
The purchase comes months after Facebook dropped a bid to acquire the Israeli navigation company Waze.
Menlo Park–based Facebook already has acquired two other Israeli companies: Snaptu in March 2011 and Face.com in June 2012. — jta
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