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Thursday, January 13, 2011 | return to: news & features, local


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StandWithUs to launch its own ad campaign at BART stations

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The pro-Israel national organization StandWithUs announced Jan. 6 that it is launching a new ad campaign, placing posters in six BART stations.

The posters have received BART approval and will go up in the Berkeley, 12th Street/Oakland City Center, MacArthur, Civic Center, Balboa Park and Embarcadero BART stations starting Jan. 17, a StandWithUs spokesperson said.

Dubbed “Say Yes to Peace,” the campaign has been launched, organizers said, to counter a recent poster campaign co-sponsored by Jewish Voice for Peace, a group often critical of the government and military of Israel. Those posters, still on display at three BART stations (according to the StandWithUs release), depict Palestinian and Israel fathers with their young children, along with the headings “Be on our side: We are on the side of peace and justice” and “End U.S. military aid to Israel.”

The StandWithUs posters feature the image of a masked terrorist with the heading “Stop Palestinian Terrorism.” Below that, there is a photo of Palestinian and Israeli children at an annual youth soccer game, and the heading “Teach Peace” with the address for a new StandWithUs website, SayYesToPeace.org.

“The anti-Israel ad confuses and deceives the public,” StandWithUs CEO Roz Rothstein said in the press release. “It declares it represents the side of ‘peace and justice’ and shows happy pictures of an Israeli father and a Palestinian father with their little sons. These images and words appeal to all people of good will.

“But the real message [of those ads] is that Israel is the obstacle to peace and that the U.S. should stop all financial assistance to Israel. The ad tries to hide the real obstacles — Hamas, Palestinian terrorism, and decades of anti-Israel, anti-Jewish hate education. We cannot let this message, with its deceptive, velvet-gloved rhetoric, influence unsuspecting commuters who may not know the facts. Our ads will provide the needed facts.”

Last month, StandWithUs allied with other pro-Israel groups to persuade Seattle’s Metro Transit to reject proposed bus ads that StandWithUs viewed as anti-Israel. — dan pine


Comments

Posted by sol rosenberg
01/14/2011  at  08:54 PM
This is a good start, but . . . . .

The “ad campaign” that was launched on michael lerner’s fence last summer was pretty cool too smile

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