S.F. federation revamps website
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The S.F.-based Jewish Community Federation launched a new website aimed at creating a revitalized and engaged online center of Jewish life.
Throughout http://www.jewishfed.org, users can learn how the federation catalyzes programs and services, fosters leadership, constructs funding strategies and provides resources for the Jewish community, from San Francisco to Israel.
New features include colored boxes that offer several topic-related bullet points. In the “Get Connected” box, for example, users can network with people who share similar interests, see the federation calendar, read the community guide and check out the latest events at the Israel Center. The home page has a photo slideshow with links to articles within the site.
“This website will be a platform for engaging our next generation,” CEO Jennifer Gorovitz said, “as well as showcasing our significant efforts in caring for the basic well-being of fellow human beings.”
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08/06/2010 at 08:55 PM
One place for the Federation to start in its efforts to engage with Jewish life might be to stop writing in mushy BS language like “catalyzes programs”, “fosters leadership”, “constructs funding strategies”, “provides resources”, and “showcasing significant efforts”.
One can’t help but feel that whoever wrote that has a brain reduced to mush by endless meetings. Or is a bureaucrat who has been so politicized for so long that she no longer remembers how to think.
But seriously, the only two reasons one writes like that are to conceal what one actually means, or to conceal that one doesn’t actually mean anything.
One of the most valuable things I read in school was an essay by George Orwell, “Politics and the English Language”. It is a guide to not writing nonsense, and to recognizing nonsense when others write it.
I would recommend “Politics and the English Language” to anyone. And recommend it urgently to whoever wrote the blurb above.
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