J Street media campaign to ask Obama to push peace

J Street will launch a new media campaign later this month aimed at encouraging the Obama administration to take greater initiative in the Israeli-Palestinian peace process.

Titled the “Community of Yes,” the campaign aims to “say ‘enough!’ to the ‘chorus of no,’ ” according to Isaac Luria, J Street’s vice president of communications.

It comes as a response to what the organization views as the politicization of support for Israel by some on the right.

Isaac Luria

According to Luria, “support for Israel is broad and deep in America. There is a mainstream that supports both Israel and peace.”

It is especially urgent in the wake of the flotilla incident, Luria added.

The campaign will invite the participation of people “of all stripes who know there’s a two-state solution” — including those outside the Jewish community.

The organization is mum on specifics, because the details of what the campaign will ask of the U.S. government are still being debated. But some of the general principles behind the campaign are slowly taking shape. It may call on the government to turn the next summit of the Mideast quartet, slated to take place in Moscow sometime in the coming months, into a more formal and comprehensive peace summit.

“Whatever it is, it’s got to be done in a way that works. We want [the White House] to start getting clearer about the stakes, to meet the needs of the moment. America should lead the effort [for peacemaking],” Luria said.

J Street was founded in 2008 as a “pro-Israel, pro-peace” organization seeking to unite and strengthen the left-wing American Jewish camp. It has grown to 43 staff members, including its president, Jeremy Ben-Ami, and now has an annual budget estimated at over $5 million. It has faced criticism in the broader U.S. Jewish community for views seen by some as being overly critical of Israel, but it has asserted that its criticism of Israeli policies stems from its concern for Israel’s long-term welfare.

The organization has delegates at the 36th Zionist Congress, which opened this week in Jerusalem.