Former Vice President Al Gore has invested in an Israeli start-up company with technology that promotes safe driving.

Gore’s cleantech fund Generation Investment Management LLP and five other investors have pledged $10 million to GreenRoad Technologies Ltd., an Israeli business that is headquartered locally in Redwood Shores.

GreenRoad was founded in 2002 in Tel Aviv. Its proprietary technology-based GreenRoad 360 service provides drivers and fleet managers with real-time, comprehensive and preventative feedback, analysis, reporting and coaching on drivers’ abilities, maneuvers and patterns.  — jta

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