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Friday, October 19, 2001 | return to: international


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Tourism Ministry plans to bail out hotels

by JERUSALEM (JPS) -- The Tourism Ministry is setting up a special fund to aid the severely ailing hotel industry, Director-General, The fund, intended to shore up plummeting international tourism to Israel as well as internally, will assist in covering marketi

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The fund will be jointly run by the ministry and the Israel Hotel Association.

Among the fund's stated goals are:

*Production of marketing publications in printed and digital format for the tourist industry.

*Partial funding for fairs, conventions, meetings, seminars, and workshops for the industry.

*Funding for advertising encouraging tourism to and within Israel.

*Funding for independent television, press, poster and billboard and other advertising methods.

*Invitations to decision-makers and other professionals in the religious sector for "get-acquainted" junkets and tours around the country.

The ministry will cover 50 percent of the outlay for prearranged marketing campaigns, the statement said.

The funding will be capped at $40,000 per hotel in the coming year, Altman said.

In a separate development, the Central Bureau of Statistics announced recently that during the summer months, nthe number of person-nights in Israeli hotels declined 18 percent, to 3.8 million.


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