a Suzuki Vitara has been photoshopped into a race from Mad Max: Fury Road
Israeli special-effects wizard Eugene Romanovsky with his used SUV (Screenshot/YouTube)

Israeli special effects wizard’s used car ad goes viral

When Eugene Romanovsky was looking to sell his 1996 Suzuki Vitara, he didn’t merely stick a sign in the window, place a used-car classified ad or post an online listing.

No, this Israeli visual-effects artist from Rishon LeZion produced a professional two-minute video showing his “smart, trendy, sexy” vehicle nimbly navigating the jungle, tundra, ocean and outer space — using scenes from movies such as “Jurassic Park” and “Mad Max: Fury Road” — set to the epic cinematic soundtrack “Legends.”

He makes it clear that these scenes are fanciful but they get the message across: This is one special SUV.

“It needs your love. And maybe some paint,” the clip concludes.

Romanovsky posted the video on YouTube on April 12. As of May 10, it had grabbed over 3.1 million views.

Romanovsky’s daytime job is creative director/VFX supervisor/head of motion for the graphics department at Gravity, a creative, design, effects and animation group in Tel Aviv.

He worked on the BuyMyVitara video during his free time over the course of about three weeks, more as a fun experiment in creativity than a serious sales pitch.

Romanovsky has garnered headlines such as “Visual effects expert sells the hell out of old Suzuki” (TheNextWeb) and “Visual Effects Artist Creates Epic Video To Sell His Old Car, And Now 2 Million People Want To Buy It” (BoredPanda).

It’s not quite accurate that millions wanted to buy the car, but Romanovsky says he lost count of how many inquiries he got, even from as far as Argentina and the United States.

The car did find a buyer, in Israel.

“The funny thing is, the person who bought it didn’t see the movie. He saw the car on the street,” Romanovsky says.

Abigail Klein Leichman

Abigail Klein Leichman is associate editor of ISRAEL21c.