Yahoo buys small Israeli startup

Yahoo purchased a small Israeli startup company, ClarityRay, for an estimated $15 million to $25 million.

The Tel Aviv-based Clarity Ray, founded in 2012, creates software that lets content publishers dodge ad-blocking programs. The company also focuses on ad security and fraud detection.

ClarityRay was founded by CEO Ido Yablonka, Vadim Zak and Guy Pitelko, who all served in the Israeli military’s Intelligence Corps, the Israeli business daily Globes reported.

“We’ve been working on building up security capabilities and making Yahoo! a safer place for users and partners,” Sunnyvale-based Yahoo said in a statement. “Advertising is an essential part of our business … and we’re committed to getting it right. ClarityRay is a company with deep expertise in ad-malware detection and prevention.”

The company is expected to remain in Israel.

Last month, Yahoo acquired another Israeli company, the video-streaming startup RayV, for an undisclosed sum, according to Globes. — jta