Estonian paper apologizes for Holocaust photo

An Estonian weekly newspaper apologized for a mock ad for weight loss pills that used a photo of prisoners at a Nazi concentration camp.

The fake ad appeared in the humor section of the Eesti Ekspress with the caption “One, two, three — Dr. Mengele’s weight-loss pills work wonders!” according to reports.

It was designed to mock a recent ad for an Estonian gas company that used a photo of the front gate of Auschwitz on its website to sell its product, said Sulev Vedler, deputy editor of the newspaper. Vedler told the Associated Press that the ad was not meant to “target” Jewish people.

Vedler distributed an official apology Sept. 10, saying the newspaper “apologizes to the people who were offended by this ironic joke,” Ha’aretz reported.

The gas company, GasTerm Eesti, also apologized on its site after removing its ad. — jta