Israeli businessmen have launched a website to help counter calls to boycott products made in Israel.
The campaign, called Shop-A-Fada — a play on “intifada,” which refers to the two Palestinian uprisings — was launched May 14. It encourages the public to counter anti-Israel boycotts with the purchase of merchandise manufactured in Israel.
Shop-A-Fada was developed by a team of Israelis who own and operate JudaicaWebStore.com, an online clearinghouse of goods manufactured by 120 Israeli companies.
The campaign is intended to “Fight back against those who think that they’ll be able to destroy Israel by waging economic warfare,” said Israeli sports star Tal Brody, who serves as honorary chairman for the initiative.
For the next month, 5 percent of all sales will be donated to American Friends of Magen David Adom. — jta