UpStart welcomes two new ventures

UpStart Bay Area, the S.F.-based nonprofit that aids up-and-coming Jewish social entrepreneurs, has welcomed two new groups into its cohort: Ketuv and Edah.

Ketuv, co-founded by Bay Area artist Maya Joseph-Goteiner, is an online resource for couples looking for fine art for their ketubahs. At, a wide range of artists, many with careers outside of Judaica, can connect with couples to help design a ketubah that meets their desires. The organization aims to transform the act of purchasing a ketubah into an integral part of building a Jewish home, and provides couples with the opportunity to infuse their values and artistic preferences into the process.

Edah is a K-5 after-school program (with spring and summer camp options) that offers experiential, cutting-edge Jewish and Hebrew learning opportunities through sports, the performing arts and outdoor/environmental education. The after-school program meets at Congregation Beth El in Berkeley, while camps are located at Urban Adamah in Berkeley. For more information, visit

The two groups were chosen from a pool of 10 Bay Area–based organizations. They’ll join current UpStarters Amir, A Wider Bridge, Fair Trade Judaica, G-dcast, Kevah, Moishe House, The Kitchen, Urban Adamah, and Wilderness Torah.

For more information, visit